Datex Case Study

OVERVIEW

The Problem:

Toronto-based cybersecurity company, Datex needed to update their website quickly to better reflect the capabilities of their patented technology, DataStealth. Protecting sensitive data and documents for some of the world’s largest companies, Datex’s website needed to be modernized and polished to better represent their brand.

THE CHALLENGE

• Large Amounts of Copy
• Hard to See the Value of
Product Without a Demo

Datex’s former website was not representative of their technology, DataStealth’s, innovative position in their industry. Being in such a technical field, Datex’s former website featured a lot of exposition explaining exactly how their product performed, but it was visually overwhelming without cohesive design across pages. In order to better showcase DataStealth, their website had to be updated to reflect industry trends while standing apart from their competitors.

CREATE

Website Design

We worked quickly to design an updated website on HubSpot CMS. Because Datex was already on HubSpot, we were able to seamlessly transfer existing blogs from the site while working to develop entirely new branding to carry throughout their new website and sales materials. While their old site featured lots of text without much color throughout, we added visual interest by incorporating bold pops of color and selecting cohesive stock imagery to carry throughout the site. We also worked to highlight important content by removing unnecessary text and imagery that did not align with Datex’s updated messaging.

THE RESULT

A Timely Launch with a New Look & Feel

The Datex team was eager to get an updated website out ASAP. Both teams worked alongside each other to ensure timely design and delivery of site pages, while allowing breathing room for ideas that needed a bit more consideration. By prioritizing teamwork, we were able to get the site out in a timely manner and strategize other ideas to incorporate down the line.

TESTIMONIALS

What the Client Thinks

Can’t recommend this team enough!

Can’t recommend this team enough! The Vendilli team was an absolute pleasure to work with on the launch of our new website! Their communication, timeliness, and deliverables exceeded our expectations. We look forward to our continued partnership as we utilize their other in-house capabilities.

Erin Pullybank

VP DIGITAL MARKETING

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The Problem:

• Large Amounts of Copy
• Hard to See the Value of
Product Without a Demo