Audit
Already have an ad account? No problem.
We’ll audit your current accounts as part of our on-boarding process. As part of your account audit, we’ll identify new opportunities to improve your conversions and eliminate wasted ad spend.
Setup
If you don’t already have an account, we’ll handle the setup for you. Proper account setup starts with identifying your goals. We’ll research your target market and competitors to develop a winning strategy for your ad campaigns.
Setup includes:
Keyword research
Landing page development
Campaign/Ad group structuring
Budget and bid strategies
Audience/location targeting
Scheduling
Ad creation
Conversion tracking
Creative
Whether your campaigns are targeted for Google, Facebook, or YouTube, our team has you covered. We’ll work with you to develop your different ad executions with compelling and relevant text, as well as engaging creative.
Management
Your ad campaigns need regular attention to ensure the best possible ROI. We’re regularly monitoring our client accounts for new opportunities, to eliminate underperforming assets, and provide recommendations aligned with client goals.
On-Going Maintenance includes:
- Monitoring of campaign performance
- Regular updates for continuous optimization
- Adding/Removing keywords based on performance
- Updating negative keyword targeting to exclude underperforming or irrelevant search terms
- Ad updates to eliminate underperforming ads and challenge winning ads
- Copy testing in ads
- Conversion rate optimization
Reporting
Keep an eye on your accounts with our regular reporting options. We’ll set regular meetings and/or provide you with dashboard and report access. We’re also here to help you strategize your next campaign or answer any questions you have.
Reporting includes:
- Client Dashboard for regular updates.
- Monthly account reviews.
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